My Batman & Robin Viewmaster 3D Viewer and Reels. 1966.

My Batman & Robin Viewmaster 3D Viewer and Reels. 1966.

A few good custom machining service pictures I found:

My Batman & Robin Viewmaster 3D Viewer and Reels. 1966.

Image by Jimmy Massive Potatoes
This date’s back to the 1960’s . A single of my oldest toys. The principal with this is various to the 3D Films of the 1950’s and nowadays,plus the 3D comic books. With this you are searching at two stereo pictures to attain the 3D impact . I have really a handful of viewmaster reels in my collection and you can nevertheless get them these days on ebay and equivalent sites. This still works fine as well.

View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master &quotreels&quot, which are thin cardboard disks containing seven stereoscopic three-D pairs of modest color photographs on film.

The View-Master system was introduced in 1939, four years following the advent of Kodachrome colour film produced the use of little high-good quality photographic color photos sensible. Tourist attraction and travel views predominated in View-Master’s early lists of available reels, most of which have been meant to be exciting to customers of all ages. Most present View-Master reels are intended for youngsters.

Contents [hide]
1 History
1.1 1919–56: stereoscopic sightseeing
1.2 1966–present: stereoscopic toy
1.3 Cumulative production and honor
1.four Film
two Notable utilizes
3 See also

History[edit supply | editbeta]1919–56: stereoscopic sightseeing[edit source | editbeta]Following serving in the U.S. Army in World War I, Edwin Eugene Mayer worked as a pharmacist at Owl Drug Store in downtown Portland, Oregon. He built up a photo-finishing enterprise there, and in 1919, Edwin Mayer bought into Sawyer’s Photo Finishing Service with the assist of his father, August Mayer, Edwin’s fiancee, Eva McAnulty and her sister, Vi McAnulty.

In a letter dated April 1, 1954, Ed Mayer described how he began the enterprise, writing: &quotSuffice to say that in 1919, what little it was, was purchased with borrowed (,500.00) money from Dad, aided by about ,600 in insurance coverage income Eva got when her father died and which was left in permanently, and ,600 borrowed from Vi and repaid, along with Dad’s notes, within a couple of years.&quot

As the enterprise grew, Ed Mayer incorporated in about 1926, taking on partners Harold and Beulth F. Graves, Thomas and Pauline Meyer and Augusta and Raymond F. Kelly, renaming the business Sawyer Service, Inc. The business relocated to a huge two-story constructing at 181 Ella St., close to Morrison Street in Portland, Oregon.

In 1926, when Harold Graves joined Sawyer’s, it was by then creating photographic postcards and album sets as souvenirs. Graves handled advertising for the goods while Mayer ran the enterprise. Later, photographic greeting-cards marketed to significant department retailers had been added to the Sawyer’s item line. Sawyer’s was the nation’s largest producer of scenic postcards in the 1920’s and at some point, the future View-Master viewer would turn into an extension of the two-dimensional cards.

The organization took the first actions towards developing the View-Master following Edwin Mayer and Graves met with William Gruber, an organ maker and avid photographer living in Portland. Mayer and Gruber had both developed devices for viewing stereo photos. But Gruber had created up a stereo imaging rig out of two Kodak Bantam Specials mounted together on a tripod. He created a machine that mounted the tiny pieces of Kodachrome colour transparency film into reels made from heavy paper stock. A particular viewer was also created and produced.He had the concept of updating the old-fashioned stereoscope by making use of the new Kodachrome 16-mm color film, which not too long ago had turn out to be obtainable. Although a View-Master disk holds 14 film slides, these genuinely are only seven pairs, generating up the seven stereoscopic image two film slides are viewed simultaneously, 1 for each and every eye, therefore simulating binocular depth perception.

According to a 1960 court document, the Gruber-Sawyer companion venture started from that first meeting in 1938. Thereafter, although production techniques and some marketing were developed, Ed Mayer negotiated with Gruber. After three years, a formal agreement was entered into on February 24, 1942 among Gruber and Sawyer partners undertaking organization as Sawyer’s. Uncertain as to what to contact their new item, Ed Mayer and individuals within the Sawyer’s organization ultimately came up with the name &quotView-Master.&quot (Even although the View-Master brand name would ultimately come to be recognized by 65 percent of the world’s population, William Gruber hated the name Mayer gave it, considering it sounded as well much like Toast-Master, Mix-Master or some other kitchen appliance.)

In late 1939, the View-Master was introduced at the New York World’s Fair (marked &quotPatent Applied For&quot). It was intended as an option to the scenic postcard, and was initially sold at photography shops, stationery shops, and scenic-attraction present shops. The principal subjects of View-Master reels were Carlsbad Caverns and the Grand Canyon.

The View-Master was marketed through Ed Mayer’s photo-finishing, postcard, and greeting card company, Sawyer’s Service, Inc. recognized eventually as Sawyer’s, Inc. The partnership led to the retail sales of View-Master viewers and disks. The patent on the viewing device was issued in 1940, on what came to be named the Model A viewer. Within a really brief time, the Viewmaster quickly took over the postcard company at Sawyer’s.

In his April 1, 1954 letter, Ed Mayer gave information of the company’s expansion. He wrote: &quotIn 1939, 20 years following starting the enterprise, we had, by dint of difficult perform and long hours and frugal living, accumulated a organization (Sawyer’s) worth about ,000.00 and Western Photo Provide Co. owning the buildings, worth about ,000.00. The above figures were for the total business and buildings owned by the Kellys, Graves, Mayers and Meyers. In 1946, we had already grown a lot from 1939, and Sawyer’s created a lease with Western Photo Provide Co., they to create and lease two new buildings to Sawyer’s, in addition to the two we currently had. At this point, Sawyer’s also decided to modify its structure from a partnership to a corporation, for numerous excellent reasons, a single of which was to permit our kids to participate in the stock ownership.&quot

In the 1940s, the United States military recognized the possible for employing View-Master goods for personnel coaching, buying 100,000 viewers and almost six million reels from 1942 to the finish of World War II in 1945.

After the development of the View-Master, Sawyer’s, Inc. moved into the new building at 735 S.W. 20th Location in downtown Portland. The company also occupied a creating subsequent door at 740 S.W. 21st Avenue. Years later, Edwin Mayer and his Sawyer’s partners bought land in Washington County near Progress, Oregon, west of Beaverton, and built a large plant there in about 1951. The water tower, which at 1 time had &quotSawyer’s&quot emblazoned across it, is nevertheless standing nowadays, though the area has long been swallowed up by suburban mall expansion. Soon after moving to the new plant, Mayer leased the old Sawyer’s building on 20th Location to Oregon Television, Inc., KPTV, Channel 12.

In 1951, Sawyer’s bought Tru-Vue, the primary competitor of View-Master. In addition to eliminating the main rival, the takeover also gave Sawyer’s Tru-Vue’s licensing rights to Walt Disney Studios. Sawyer’s capitalized on the chance and created many reels featuring Disney characters. The takeover would pay off further in 1955, with reels of the newly opened Disneyland.

A View-Master Model E of the 1950sIn 1952, Sawyer’s began its View-Master Personal line, which incorporated the View-Master Individual Stereo Camera for its customers to make their personal View-Master reels. Even though at very first productive, the line was discontinued in ten years. This line spawned the Model D viewer (offered till the early 1970s, it was View-Master’s highest-top quality viewer) and View-Master’s only three-D projector, the Stereomatic 500.[1] The other projectors were two-D and used only one of the photos.

In 1955, the Model E was introduced, with a far more modern design, large ivory buttons on the picture changer levers, and a large &quotV&quot slot on best for less difficult reel insertion. It was black in colour and about four inches higher, five inches wide, and 4 inches deep.

In 1958, the Model F was introduced it used C-cell batteries to energy an internal lighting source.

Industrial designer Charles &quotChuck&quot Harrison led the team designing the Model F View-Master. Fifty years later (in 2008) Harrison won the Cooper-Hewitt Lifetime Achievement Award.

A Sawyer model G View-Master viewer from the pre-GAF era.In 1962, the Bakelite models were replaced with plastic versions, the very first of which was the Model G. This adjust was driven by Sawyer’s new president, Bob Brost, who took more than in 1959. The View-Master had been constructed initially from Kodak Tenite plastic and then Bakelite, a challenging, sturdy, somewhat heavy plastic. The material of option under Brost became the lighter thermoplastic.

1966–present: stereoscopic toy. This section requirements additional citations for verification. Please assist boost this article by adding citations to reliable sources. Unsourced material could be challenged and removed. (September 2011)

View-Master reels from a German Karl May possibly movie.In 1966, Sawyer’s was acquired by the Common Aniline &amp Film (GAF) Corporation, and became a wholly owned subsidiary. Below GAF’s ownership, View-Master reels started to function fewer scenic and far more kid-friendly subjects, such as toys and cartoons. Television series were featured on View-Master reels, such as Batman, Medical doctor Who, Rowan &amp Martin’s Laugh-In, Star Trek, The Man From U.N.C.L.E., Here’s Lucy, and The Beverly Hillbillies. Actor Henry Fonda appeared in a series of Television commercials for the GAF View-Master.

In 1971, the Talking View-Master was introduced.

In 1976, a red and white View-Master with a blue deal with was released to commemorate the United States Bicentennial.

In 1977, GAF switched the film employed in View-Masters. GAF had its personal line of film and had planned to switch over all View-Master production to it. The film was of poor good quality: Photos turned red over time.

In 1981, GAF sold View-Master to a group headed by Arnold Thaler, head of Ekco Housewares, for million.

For the duration of this time from 1970 to about 1997, there were versions of &quotTalking View-Masters,&quot which included audio technologies with the reels with three main styles with growing sophistication.

In 1987, six years later, a thriving View-Master International purchased Best Toy Organization and became known as View-Master Perfect (VMI). To mark the occasion, the firm issued the first three-D stock certificate, issued with red/blue glasses to view their logo, View-Master with the planet as a background in three-D. When the stock split 2-for-1 in 1989, the certificate was industry common with no three-D enhancement.

In the mid-1980s, the toy had a home video label, notable for producing Kidsongs. There was also an electronic variant of the View-Master that had played reels with an synchronous audio-recording with every single picture as they are displayed in the viewer.

In August 1989, the View-Master solution line was sold for the third time to Tyco Toys, Inc. of Mt. Laurel, New Jersey, upon its acquire of View-Master Excellent. The View-Master line remained element of Tyco till Tyco’s merger with Mattel, Inc., in 1997.

Shortly following the merger with Mattel, Inc., the View-Master category shifted to Mattel subsidiary Fisher-Cost, in East Aurora, New York.

In 1998, EPA investigations began on View-Master factory provide well for the toxic chemical trichloroethylene (TCE). The plant was shut down in 2001.

In March 2009, the Fisher-Price division of toy maker Mattel announced that they had stopped production in December 2008 of the scenic reels depicting tourist attractions. These reels of picturesque scenes and landscape scenery were descendants of the 1st View-Master reels sold in 1939. Fisher-Price announced they would continue to create reels of animated characters. In late 2009, Alpha-cine announced it would take-up the scenic reel production under an agreement with Fisher-Cost.,

Cumulative production and honor[edit supply | editbeta]There have been some 25 viewer models, thousands of titles, and 1.5 billion copies of reels. Regardless of its extended history and a lot of alterations in models and supplies, the identical simple design and style of reels and internal mechanism remained, ensuring that each reel will operate in every model.

View-Master is portion of the National Toy Hall of Fame of the United States.

Film As of July 2009, DreamWorks SKG was negotiating for the rights to create View-Master into a function film.

Notable utilizes[edit source | editbeta]
Specifications for View-Master reelsReels have been produced for Disneyland, several Tv shows, films (such as E.T. the Added-Terrestrial, The Flying Nun and Jurassic Park), and the U.S. military (for airplane and ship identification and range estimation).

David L. Bassett, an professional on anatomy and dissection, collaborated with Gruber to create a 25-volume atlas of human anatomy making use of the View-Master method.

View-Master developed custom reels for industrial consumers to show 3-D images of merchandise and solutions to prospective customers. For example, in the early 1990s, Canadian restaurant chain East Side Mario’s used a View-Master reel as their dessert menu.

Amongst the newest View-Master items are a Discovery Channel View-Master, the new Virtual Viewer, the Discovery Channel View-Master Projector and Telescope, and the View-Master 3-D Pocket Viewer, which function pictures of common performers in concert and backstage.

Image from web page 132 of “A book of nation clouds and sunshine” (1897)

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Identifier: bookofcountryclo00john
Title: A book of country clouds and sunshine
Year: 1897 (1890s)
Authors: Johnson, Clifton, 1865-1940
Subjects: New England — Social life and customs
Publisher: Boston, Lee and Shepard
Contributing Library: The Library of Congress
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Ilantini, with a Machine Yes Lord o macy ! they say she died in a chair. I askedif she throwcd up anything. Hcrt, he was there when she died,and he said she didnt. Id nacherlx feel she would. Waal, I guess she did, if tiuth was told. The discussion of Martha Spinncs death was prolonged, andwent into particulars as well uu])leasant to lepeat. The next subjectlirouglit up was the cit- ])co|)lc, who had Iniilt a quantity of fash-ionable suuiincr houses in the iicighboiing town. Have ouever been oer theie wheie them cit_ people aii-. asked my land-lad, turning to me. Its oxer near Rainbow I-alls the inform

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Paring ^_ a « A COOK or Country ~-^ CLOUDS AND SUNSHINE about. T believed mcl)]:)e you niij^ht a been there. Thex- dontvery frequent come b- hei-e, ])ut I can inform em when the} come.The)- hae their barouches, and their nej^ro drivers, and theirliorses tails are bobbed ri_Lht s(|uare off. ThcN appear diverse also.Then, sometimes, thev come up ridin&lt^^ on horseback, and thewomen hae on lengthy- habits and theres a groomsman follerinbehind, all fixed up in wonderful style — white pants, black coat, andall such iLxins. They all go to the Iiscopal church more than there, dont[uired the visitor. Ves, and I went a single day as well. l^ut what type o sense isthere in that T^iscopal service, Id like to know,—all gettin upand settin down, and a long lingo that they go via tight asthey can jump. Might just as effectively set down and hear a paeel ogeese. Thats my notion o issues. About this time two other visitors arrived, and Uncle Gidcame in with them. They have been a young man named Luciu

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Image from web page 136 of “Society in the Elizabethan age” (1888)

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Identifier: societyinelizabe00halluoft
Title: Society in the Elizabethan age
Year: 1888 (1880s)
Authors: Hall, Hubert, 1857-1944
Subjects: Wonderful Britain — Social life and customs Darrell family
Publisher: London : S. Sonnenschein
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hadlooked for when they place their hands to the fantastic operate.They had prospered exceedingly below the new state of 118 Elizabethan Society. issues, and chose secretly to attribute this prosperity to theirspiritual regeneration. To this idea, as to a mighty fetish,they clung with a resolution that could not be daunted bypersecution or weakened by success. What had zealots likethese to do with the lovers of pomps and ceremonies, or themanipulators of hieroglyphic State machines contrived forthe suppression of all liberty of conscience. They went ontheir way rejoicing amidst the persecution of the most worth-significantly less of males and they grew and multiplied. Soon a turnof Fortunes wheel brought them uppermost in the State,and they enjoyed fifteen years of power and retribution—fifteen years of liberty, and poverty, and terror.- Then Time,which alone is just, worked the vindication of a long dis-honoured program. In 1678 it was adequate that guys had livedto bear in mind the bonfires of the Restoration.

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&lt CHAPTER IX. THE OFFICIAL. The modern definition of an official in its common accepta-tion might be taken as a extremely paid diplomatic or lowlypaid clerical expert who devotes the greatest years of his life tothe service of (in his eyes) an ungrateful nation. Thisingratitude, nevertheless, exactly where it nevertheless exists, might be very easily ex-plained by the earlier definition of the personage in question.In this sense the official may possibly be described as the patenteeof the Crown, or the nominee of its advisers it beingunderstood that each patronage and emoluments are exer-cised and enjoyed, respectively, to the public detriment. Inmatters of finance the public has a extended memory although, inthe present instance, a comparatively short one would serveits objective as well. Be this as it may, it would be much better forthe sake of our complacent patriotism if we knew nothing at all ofour greatest guys of old in their purely official capacity. Itjars upon our sensibilities to locate our heroes of the field orflood, leaders in

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